JL Watson Consulting

Know Your Customers.  Grow Your Business.

       Manage the Customer Experience

Customer touch points happen whenever a customer - or potential customer - comes in contact with your company.  These touch points happen before the sale, during the sales process, and after the sale.   At each point of contact, the customer’s impression of you gets better or worse.  There are no neutral impressions.

 

These impressions can be caused by a business process, an employee or both.  We work with you to identify each of your touch points and associated business processes, and how they impact the customer experience. We'll redesign certain processes and employee behavior patterns to improve each touch point, and create the ideal customer experience. We tailor programs to fit each stage of the customer lifecycle:
 

In marketing, these include the email marketing campaigns, webinar design and production, trade show preparation, execution and follow-up, and the production of white papers. 

Consultations for sales include sales process design, strategic and tactical sales training, product demonstration, sales proposal design and ROI documentation. 

Customer service and support includes the handling and conversion of prospect inquires to qualified leads, and the creation and management of cross-selling opportunities.